IMATS Toronto 2009

I just came back from IMATS (International Make-up Artist Trade Show) and came home with some make-up goodies! This trade show does not just happen in Toronto, but it also travels to Sydney, London, Vancouver and L.A.!

Some vendors in the show include: Make-up Forever, Beauty So Clean, FACE atelier, Kett Cosmetics, Obsessive Compulsive Cosmetics, Royal Brush, Crown Brush, Cover FX, Yaby Cosmetics, and so much more…

I went to this show with a good friend of mine. It was great going with her because she was very patient with me! 🙂 (Thanks Ruthie!) When we got there, we made our rounds and looked at each booth to see what they had. I brought a book with me to swatch colours, test products, and record prices. Then went around a second, third, fourth time and started purchasing!
Tip: You don’t want to start purchasing products right when you arrive. It’s best to walk around first and get a feel for what they are offering. Some vendors sell the same products for a different price. So make sure you get the best deals!

This year I went with 2 goals in mind:

1. Purchase the Make-up Forever Flash Palette
2. Don’t go over my spending budget

I’m so happy that I was able to accomplish these two goals. I stayed way within my budget and got the palette I was looking. When I purchased the MUFE Flash Palette, they told me there was only two left. So I bought it just in time. This palette is great because it is pretty much a multi-use palette. You can use it for eye shadow, blush, lipstick . . . you can even use it as foundation! I find the colours are very vibrant and pigmented compared to other brands out there such as, Ben Nye’s Lumiere palette and Kryolan Supra Colour palette.

Tip: If you use this Flash palette, don’t forget to set it with a loose powder such as, Make-Up Forever’s HD Microfinish powder to keep it in place.

Another favourite item I purchased was the OCC (Obsessive Compulsive Cosmetics) Lip Tar. What’s great about this product is that it’s highly pigmented like a lipstick but goes on smoothly like a lipgloss! Another plus is that OCC is 100% vegan and cruelty-free! 🙂 It comes in a variety of colours! The colours I purchased were: Clear, Conquest, & Melange.

I also attended a couple of seminars. One seminar I attended was held by YouTube’s Make-up Guru, Koren from Enkore Make-up ( He showed us how to apply Naked Cosmetics in so many different ways. They sell make-up products such as, eye shadow, foundation, liner, mascara, nail polish, blush but in the form of loose powder, made of 100% oxidized mica! Can you believe it? I couldn’t until I saw the seminar.
Visit their website to see how!

Koren applying make-up on Elissa (from

Other photos from the show:

Make-up isn’t just all about looking pretty:

Body art:

Make-up by Royal Brushes

Make-up by Make-up Forever

They also had a student competition and the beauty theme was “Gothic”

Winning Look:

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