IMATS Toronto 2010

On Saturday November 6th, I attended IMATS in Toronto. For those of you who are unaware of this make-up event, it stands for the International Make-up Artist Trade Show hosted by Makeup Artist Magazine. This two-day event happens once a year at six different cities: Toronto, Sydney, London, Vancouver, New York, and Los Angeles (Pasadena). This year IMATS Toronto was held at the Toronto Congress Centre on Saturday, November 6th and Sunday, November 7th . IMATS was on the minds of many make-up artists and make-up enthusiats the past few weeks and we were so excited that the day was finally here! I was literally counting down the days . . .

I attended this event with my good friend, Ruth who joined me last year too! πŸ™‚ Similar to last year, we woke up bright and early to arrive to the event before the doors opened. Once we arrived there was already a line forming by the door…

Luckily, once 8:30 am hit, the line of excited make-up lovers went through the doors and after that there was no line to be found for the entire day!

Once we got through the doors we did our usual round of walking first. Make-up Forever was already packed with people purchasing things from left, right and center! Make-up Forever was offering 40% off all their products which is such an awesome deal…way better than the make-up industry discount of 35% off! There were two things I was there to get so I thought I should get it at that time before things sold out. Unfortunately the HD Foundation #153 that I wanted to get was already sold out! SOLD OUT?? The doors literally opened less than 15 minutes before we got to their booth! I just left with the other item I intended to purchase – Aqua Black Cream Waterproof Eye Shadow (which I will use as eye liner).

I then purchased $2 lashes and a huge set of foundation sponges at Nigel Beauty Emporium.

Other items Ruth and I wanted to purchase were brushes. There were three busy booths which sold affordable brushes – Crown Brush, Royal Brush, and Cici Fashion Brush. Crown Brush was the craze again this year but because I purchased brushes from them last year as well as from Royal Brush, I decided to purchase brushes from Cici Fashion Brush this time. These brushes seemed even more affordable! I purchased four kabuki brushes for $4 each! Also purchased an eye shadow blending brush, smudge brush, retractable lip brush and eye liner brush. I spent under $25! How awesome is that??

Crown Brush

Another thing I purchased was Fast Lash from Alcone for $8. Ruth told me about a product similar to this a while ago and when she spotted Fast Lash I had to purchase one as well to give it a try. For those of you who have trouble applying false lashes or refuse to wear false lashes everyday, this product might be great for you! (I say might because I haven’t personally tried it yet. Once I do, I will definitely write a review!) This product claims to give you the look of long, thick lashes like false eye lashes would. This product is a white polyester fibre which adheres to wet mascara. So how it works is…you put a light coat of your mascara (any mascara will do!) and then put a coat of Fast Lash on the tips of your lashes. Next, apply a second coat of mascara. VOILA! Long, voluminous, luscious lashes! πŸ™‚


The final thing I purchased was an airbrush set from OCC (Obsessive Complusive Cosmetics). They are known for their pigmented lip tars which I purchased at last year’s IMATS event.

I left this purchase to the last as I was going to all the vendors which carried airbrushing sets and asked the make-up artists the same questions just to get a feel for their particular airbrushing set and products. I purchased OCC’s airbrushing starter kit for many reasons. One was because it was more affordable than Temptu and the airbrush gun size (aperture) was bigger than Dinair’s. Also, it comes with a small size of all their foundations, blushes, correctors, shimmers, and primer which are water-based. This is great for all skin types especially sensitive skin. Temptu has silcone-based products which some people might be allergic to.  Second reason is that it comes with a small compressor with a bag which is lightweight and easy to travel with. It also comes with a battery pack and a cord.  Another reason why I purchased it was because of the wonderful service I got from the owner of OCC, David Klasfeld. He was very helpful and honest and wasn’t rushing me into buying his products. He told me to take my time and he patiently answered ALL of my questions! πŸ™‚ I was also an inspiration to a new nailpolish colour which I’m hoping will actually be created! He asked for my business card and said he would contact me so I’m crossing my fingers that this is only the beginning!

David Klasfeld and I (
The OCC Airbrush Starter Set

For those of you who are YouTube make-up viewers, you may have known that a few well-known YouTube make-up GURUS attended this wonderful make-up event….Kandee Johnson, Koren (Enkoremakeup) and Elessa (Pursebuzz). Kandee Johnson and Koren both held seminars this day and the main stage was literally PACKED with fans! Unfortunately, this year I did not watch Koren’s seminar but I heard that Elissa was his model again this year and he taught make-up techniques and shared his tips and tricks.

I did, however, attend Kandee Johnson’s seminar and in person she is beautiful inside & out just as she is on her videos!!

Kandee gave away a few of her favourite products as she told everyone how her make-up career began and held a Q&A session. One thing I took out of Kandee’s seminar was….it doesn’t really matter what kind of make-up products you carry in your kit. It all depends on your skill & your technique. I totally agree with this! You don’t have to purchase every single make-up product or purchase products from the most expensive make-up brands to be a great make-up artist….it all comes with the technique and personality!!

Kandee held a meet & greet right after the show and the line was sooooooooo long! I think she said it was about 3 hrs!! She must’ve been tired (esp. for being pregnant too)!! But she was sweet enough to stick it through to the end and see every fan that was in line!

Ruth and I didn’t stand in this long line. But luckily as we were leaving we saw Kandee outside speaking to someone. I thought, this was my chance to speak to her and take a photo with her!

I told Kandee how the first video I saw of her was “How To Get Really White Teeth” and from then on I was hooked! Kandee Johnson is a very talented make-up artist and to top it off her personality is amazing! In one of her blog posts ( she says,

  “make-up is fun for the outside…..
but I want to make hearts feel beautiful….”

I truly believe her saying and this is one reason why I LOVE being a make-up artist. As much as we are “touching faces” we are also “touching hearts” one heart at a time!

Kandee Johnson is another one of my YouTube make-up guru inspirations. On that list is also Koren and Elessa who I spoke to and took a picture with last year: YouTube Inspired

Here are a few more photos of that day:

Celebrity Make-up Artist, Eve Pearl and I (
Getting airbrushed

Student Competition – Alice In Wonderland
 Ruthie getting blush airbrushed at Temptu
 My friend, Angela trying foundation at CoverFX

This year I’m so proud that I  didn’t go overboard with the purchases! Being prepared by writing a list of what you need, checking what you already have in your kit so you don’t re-buy an item, walking around first, and having a good friend that will help you resist temptation really does help!! πŸ™‚

Buhhh-Bye IMATS…’Til next year! πŸ™‚

To check out my blog posting from last year click here: 2009 IMATS Toronto Experience


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